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New Toy Syndrome

When we see a gift pack, as they say, we "switch off the brain".

Both because it is a gift, another matter in itself, and mainly because it is "new".

Since decades advertising, the child of consumerism, and therefore nephew of monetary manipulation, hammers us with this word:

"New!"

It is a DOGMA; as such, it is not to be discussed consciously, but it is to be accepted hypnotically:
"New" is synonimous of right, good, better and desireable.

That anything new is an advancement, is a dogma.
Bow down, worship, and don't dare to realise this, or even worse to think and question.
The same old trick.

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