“Our enormously productive economy demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfaction and our ego satisfaction in consumption. We need things consumed, burned up, worn out, replaced and discarded at an ever-increasing rate. We need people who eat, drink, dress, ride and live in an increasingly complex, and as a result increasingly expensive, consumerism.”
Victor Lebow, 1955
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